My project:

In the world of video games, there are different types of games. There are for exemple football games like Fifa or PES, there are war games like Call of Duty and there are also adventure games like Uncharted and Assassin's Creed. Very often, the gamers are more attracted by one category of types of games and will be more likely to buy the newest game of the category they like.

So, I think that it would be intersting for the video game stores to know what video games their customers buy, and to use this data to send them advertising or informations when a new video games they will probably like is released. The stores should use databases in order to register what they customers bought in the past in order to know their tastes and to use it to make advertising in the future. This technic will reduce the cost of the marketing of the store because it's easy to implement, and they will increase their profits because they will target their advertising.

How can they do that?:

I will explain how to use databases to do this project. I recommend to use Firebase and to create a Realtime Dabase. In the database, the store will have to register the customers that buy video games and to write the informations they find interesting for the project (for exemple, the name of the customer, the date when he bought his game and what type of games it is in order to use it in the future, the email).

Because they have their database, the sellers of the store will now be able to easily find the people who have already bought one type of games and they will be able to send them an email when a new game from this category is released. They will use glitch and with this site they will be able not only to add new customers on the database fastly and easily but also to ask whenever they want what customers have bought a video game from one category, thanks to JavaScript.

Here we are adding a cutomer on the database with glitch:

Here we are looking for people who have already bought a war game:

Then, when a store has the list of all the people who have already bought a game of one category, it just has to send a mail to these people when a new game which belongs to this category is released. Given that they have already shown an interest for a similar game, they will probably be more tempted than other people to by a new one.
If the store is small and does not have too many customers, the employees can send the mails manually. If the store has too many clients or if they want to save time the store can use Nodemailer (seen in this project) which is a node.js module wich make it easier to send mails to people.

Then, we have finished!!